New Website Design Makes Finding Your Information Easier
If you hadn’t noticed the recent redesign of the SONARAY website by the brand then you need to make sure and check it out.
SONARAY has made navigating their website a lot easier by redesigning the site to minimize “clicks” for agents and others to access important information such as data sheets and IES files.
In addition, the data sheets have been reformatted to include a lot of extra information with the information often combined onto one family data sheet. This makes it easy to find color temperature, beam angles, and other important information right there on one sheet without the need to open numerous files, look around the website, or just plain give up when looking for specific information.
Early reports are that the manufacturer representatives for SONARAY really like the new changes.
We asked SONARAY about the changes and they said the recommendations for the changes came from several of their top agents who expressed the desire to access the most critical information in a few simple clicks. According to one SONARAY spokesperson “They (the changes) have already greatly impacted the number of calls, quotes, and orders written by our agent channel. Now it is so much easier for folks to have access to the information they need right away, 24-hours a day just by accessing the appropriate section of the website. This makes it easier for the agent, but also allows architects, specifiers, supply houses, construction crews, and others to double-check or view the information to make sure it complies with what is needed to complete a job.”
SONARAY tells us that they are also expanding their library for both training on products through videos and also in terms of installation help. A recent installation video on YouTube for the 48-watt SunBrite Solar Fixture has already garnered more than 100 views in a short time. We’re told that feedback from the video is also very positive because it makes things easier for customers doing business with SONARAY.
SONARAY has been positioned as a quality brand noted for durability, performance, and price since its inception. Now the brand is developing more creature comfort and convenience features to help market the fixtures.
SONARAY engineers, researches, designs, and manufacturers its own proprietary LED lighting fixtures utilizing high quality components including Citizen Electronics chip sets. The brand also offers a comprehensive QuickShip program with many items stocked for same day shipment in its Central Virginia offices.
A key separator for the brand is its willingness and ability to offer custom fixtures for jobs and meet the unique needs of lighting customers across the Americas’ geographies.
The SONARAY brand has enjoyed particular strength in solar, marine, and hazardous location markets largely due to the robust construction and durability of the fixtures.
The new website, www.sonarayled.com is something definitely worth viewing if you are a client, agent, or just want a look at how the site has improved.